# Professor Thomai Serdari weighs in on ABG CEO Jamie Salter's strategic plan to utilize the Barneys New York brand

1 Faculty News November 5, 2019 ![retail dive logo](/sites/default/files/styles/246w/public/assets/images/Retail-Dive-logo-feature_0.jpg?itok=3-tORRZm)>

Excerpt from [Retail Dive](https://www.retaildive.com/news/where-does-barneys-go-now/566623/) -- "'\[ABG CEO\] Jamie Salter's openness to evaluate a strategy that had not been in consideration just a week ago shows he brings promise with a business model that otherwise could have meant that the Barneys brand as we know it would die a slow death,' [Thomai Serdari](https://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), professor of luxury marketing and branding at New York University's Stern School of Business, said in an email to Retail Dive."

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