# Professor Tom Meyvis comments on voluntary recalls by popular snack brands

1 Faculty News July 27, 2018 ![NBC logo](/sites/default/files/styles/246w/public/assets/images/con_031344.jpg?itok=IYZi1zrg)>

Excerpt from [NBC Philadelphia](https://www.nbcphiladelphia.com/news/national-international/Goldfish-Ritz-Salmonella-Recall-Whey-Powder-Might-Not-Stop-489344911.html) -- "Companies that issue voluntary recalls before anyone gets sick will likely be viewed by customers in a positive light, said [Tom Meyvis](http://www.stern.nyu.edu/faculty/bio/tom-meyvis), an NYU marketing professor who studies consumer behavior. 'There’s an advantage to \[the recall being connected\] to one supplier,' Meyvis said."

[Read more](https://www.nbcphiladelphia.com/news/national-international/Goldfish-Ritz-Salmonella-Recall-Whey-Powder-Might-Not-Stop-489344911.html)