# Professor Tom Meyvis discusses benefits associated with major publications removing paywalls for coronavirus coverage

1 Faculty News March 12, 2020 ![](/sites/default/files/styles/246w/public/assets/images/con_031840.jpg?itok=6TvdRAWj)>

Excerpt from [Adweek](https://www.adweek.com/digital/major-publishers-take-down-paywalls-for-coronavirus-coverage/) -- “'Offering free information on the coronavirus offers an opportunity to reach new customers \[and\] readers, who may stick with the publication afterward and perhaps be willing to pay later if they are impressed by the content,' said [Tom Meyvis](https://www.stern.nyu.edu/faculty/bio/tom-meyvis), professor of marketing at New York University’s Stern School of Business."

[Read More](https://www.adweek.com/digital/major-publishers-take-down-paywalls-for-coronavirus-coverage/)