# Professor Tom Meyvis explains how Amazon Prime Day creates a sense of urgency for customers

1 Faculty News July 12, 2019 ![CNBC logo](/sites/default/files/styles/246w/public/assets/images/con_034412.gif?itok=MRidxYS3)>

Excerpt from [CNBC](https://www.cnbc.com/2019/07/12/fear-missing-out-amazon-knows-it-and-uses-it-to-make-prime-day-sales.html) -- "'It’s special because it only happens once a year,' [Meyvis](https://www.stern.nyu.edu/faculty/bio/tom-meyvis) said. 'There are so many brands and retailers that have promotions all the time — often times you don’t have a sense of urgency.'"

[Read more](https://www.cnbc.com/2019/07/12/fear-missing-out-amazon-knows-it-and-uses-it-to-make-prime-day-sales.html)