# Professor Tom Meyvis on interactive voice response (IVR) systems

1 Faculty News August 17, 2015 ![AdAge logo](/sites/default/files/styles/246w/public/assets/images/con_031780.jpg?itok=y4RJwWXu)>

Excerpt from [AdAge](http://adage.com/article/digital/phone-jail/299951/) -- "As for the psychology of the whole business, [Tom Meyvis](http://www.stern.nyu.edu/faculty/bio/tom-meyvis), professor of marketing at the Stern School of Business at New York University, says it is likely there isn't 'too much research going on' when developing IVRs. 'The large aim of this business is to control cost,' he said. 'That's why we don't have live operators right away.'"

[Read more](http://adage.com/article/digital/phone-jail/299951/)