# Professor Tom Meyvis' joint research on the impact of buying mementos on remembering an experience is referenced

1 Faculty News July 27, 2017 ![The Island logo 192 x 144](/sites/default/files/styles/246w/public/assets/images/theisland192x144.jpg?itok=61aryNUO)>

Excerpt from [The Island](http://island.lk/index.php?page_cat=article-details&page=article-details&code_title=168954) -- "Stephanie Tully, assistant professor of marketing at University of South Carolina Marshall, and [Tom Meyvis](http://www.stern.nyu.edu/faculty/bio/tom-meyvis), marketing professor at the New York University Stern School of Business, conducted two experiments. They found that participants who thought about a future experience predicted they would think about and talk about their experience more often than other participants reported actually having done for a past experience."

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