# Professor Tom Meyvis underscores how the coronavirus crisis has caused an increased reliance on technology and has left people craving hobbies that feel more real

1 Faculty News May 14, 2020 ![Yahoo Finance logo](/sites/default/files/styles/246w/public/assets/images/yahoofinance.jpg?itok=iQnyXkp_)>

Excerpt from [Yahoo Finance](https://finance.yahoo.com/news/were-churning-butter-making-own-120053723.html) -- "Other people, now facing an increased reliance on technology, such as virtual meetings and online shopping, could be looking for something that feels real, said [Tom Meyvis](https://www.stern.nyu.edu/faculty/bio/tom-meyvis), professor of marketing at New York University."

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