# "Professor Vasant Dhar argues that Know Your Customer (KYC) laws would help alleviate advertising fraud on Facebook "

1 Faculty News November 18, 2019 ![Quartz logo](/sites/default/files/styles/246w/public/assets/images/con_038218.gif?itok=JIQPnzXd)>

Excerpt from [Quartz](https://qz.com/1749823/why-law-enforcement-struggles-to-combat-silver-and-gold-schemes/) -- "Another possible regulation would be to subject Facebook to bank-style Know Your Customer (KYC) laws. Banks are required to extensively verify their customers’ identities to prevent fraud, money-laundering, and terrorist financing. New York University data science professor [Vasant Dhar](https://www.stern.nyu.edu/faculty/bio/vasant-dhar) has called for similar requirements to be imposed on platforms."

[Read More](https://qz.com/1749823/why-law-enforcement-struggles-to-combat-silver-and-gold-schemes/)