# Professor Vicki Morwitz is quoted in a feature story on how consumers can avoid hidden fees

1 Faculty News May 29, 2019 ![Consumer Reports logo](/sites/default/files/styles/246w/public/assets/images/Consumer%20Reports%20Logo.jpg?itok=V4v81egy)>

Excerpt from [Consumer Reports](https://www.consumerreports.org/fees-billing/protect-yourself-from-hidden-fees/) -- "'Once people have spent time searching a price, they are less likely to start over when they see the fees,' says [Vicki Morwitz](https://www.stern.nyu.edu/faculty/bio/vicki-morwitz), a professor of marketing at the New York University Stern School of Business. 'They often mistakenly assume competitors will have the same fees,' she says."

[Read more](https://www.consumerreports.org/fees-billing/protect-yourself-from-hidden-fees/)