# Professor Vicki Morwitz's comments at the 38th INFORMS Society for Marketing Science Conference in Shanghai are highlighted

1 Faculty News June 27, 2016 ![Shanghai Daily logo](/sites/default/files/styles/246w/public/assets/images/con_030716.jpg?itok=8VhtrH3B)>

Excerpt from [Shanghai Daily](http://www.shanghaidaily.com/opinion/chinese-perspectives/Digital-technologies-rapidly-bring-end-to-business-as-usual-at-consumerfacing-firms/shdaily.shtml) -- "'Firms need to have very active customer service, and departments need to be very engaged with social media,' [Morwitz](http://www.stern.nyu.edu/faculty/bio/vicki-morwitz) argued."

[Read more](http://www.shanghaidaily.com/opinion/chinese-perspectives/Digital-technologies-rapidly-bring-end-to-business-as-usual-at-consumerfacing-firms/shdaily.shtml)