# Professor Vicki Morwitz's joint research on decision making is referenced

1 Faculty News February 21, 2017 ![Fast Company logo](/sites/default/files/styles/246w/public/assets/images/uat_026723.jpg?itok=PGORMP3v)>

Excerpt from [Fast Company](https://www.fastcompany.com/3068341/the-science-of-work/want-to-know-what-your-brain-does-when-it-hears-a-question) -- "Behavioral scientists have also found that just asking people about their future decisions significantly influences those decisions, a phenomenon known as the 'mere measurement effect.' Back in 1993, social scientists [Vicki Morwitz](http://www.stern.nyu.edu/faculty/bio/vicki-morwitz), Eric Johnson, and David Schmittlein conducted a study with more than 40,000 participants that revealed that simply asking someone if people were going to purchase a new car within six months increased their purchase rates by 35%."

[Read more](https://www.fastcompany.com/3068341/the-science-of-work/want-to-know-what-your-brain-does-when-it-hears-a-question)