# Professor Vicki Morwitz's joint research on discount pricing is featured in an article on how to upsell customers

1 Faculty News December 3, 2018 ![Entrepreneur logo](/sites/default/files/styles/246w/public/assets/images/con_033740.jpg?itok=QGgEe5Xk)>

Excerpt from [Entrepreneur](https://www.entrepreneur.com/article/323820)-- "According to a study by Manoj Thomas, assistant professor of marketing at Cornell University, and Vicki Morwitz, research professor of marketing at New York University, people are quicker to respond to easy-to-calculate discounts. In the study, people surveyed saw easy-to-calculate discounts as being bigger discounts than difficult-to-calculate discounts -- even if they two were equal."

[Read more](https://www.entrepreneur.com/article/323820)