# Professor Vicki Morwitz's research on "pay what you want" pricing is featured

1 Faculty News July 24, 2015 ![HBS Working Knowledge logo](/sites/default/files/styles/246w/public/assets/images/con_033415.jpg?itok=ibBU0_jX)>

Excerpt from [HBS Working Knowledge](http://hbswk.hbs.edu/item/7818.html) -- "When faced with a decision on how to allocate resources between themselves and others, some people are 'pro-social,' meaning they are likely to value more equal distributions of resources, while others are 'pro-self,' meaning they try and maximize value for themselves. ... Santana explores these questions in a new working paper, Because We're Partners: How Social Values and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts, written with [Vicki G. Morwitz](http://www.stern.nyu.edu/faculty/bio/vicki-morwitz), the Harvey Golub Professor of Business Leadership and Professor of Marketing at New York University's Stern School of Business."

[Read more](http://hbswk.hbs.edu/item/7818.html)