# Professor Xiao Liu's joint research on target-date retirement funds is featured

1 Faculty News July 17, 2018 ![Consumer Reports logo](/sites/default/files/styles/246w/public/assets/images/Consumer%20Reports%20Logo.jpg?itok=V4v81egy)>

Excerpt from [Consumer Reports](https://www.consumerreports.org/retirement-planning/how-to-choose-the-right-target-date-retirement-fund/) -- "'Many people don’t pay close attention when selecting the fund, and they find it easier to round off to zero rather than five,' says study co-author [Xiao Liu](http://www.stern.nyu.edu/faculty/bio/xiao-liu), an assistant professor of marketing at NYU who focuses on consumer decision-making."

[Read more](http://%22'Many%20people%20don%E2%80%99t%20pay%20close%20attention%20when%20selecting%20the%20fund,%20and%20they%20find%20it%20easier%20to%20round%20off%20to%20zero%20rather%20than%20five,'%20says%20study%20co-author%20Xiao%20Liu,%20an%20assistant%20professor%20of%20marketing%20at%20NYU%20who%20focuses%20on%20consumer%20decision-making.%22)