# Professor Zur Shapira highlights the importance of risk-taking in business

1 Faculty News March 11, 2019 ![CNN logo](/sites/default/files/styles/246w/public/assets/images/uat_027323.jpg?itok=3feg8BmM)>

Excerpt from [CNN](https://www.cnn.com/2019/03/10/business/risk-takers-intro/index.html) -- "'Risk-taking is much more important than in the past, because the pace of industry and innovation we have now is unprecedented,' said [Zur Shapira](https://www.stern.nyu.edu/faculty/bio/zur-shapira), professor of entrepreneurship and management at New York University. 'You have to take risk.'"

[Read more](https://www.cnn.com/2019/03/10/business/risk-takers-intro/index.html)