# Professors Alixandra Barasch and Tulin Erdem offer commentary in a story on Facebook's decision to air its first-ever Super Bowl ad

1 Faculty News January 31, 2020 ![The Washington Post logo](/sites/default/files/styles/246w/public/assets/images/con_031074.jpg?itok=f6OME_Rm)>

Excerpt from [The Washington Post](https://www.washingtonpost.com/news/powerpost/paloma/the-technology-202/2020/01/31/the-technology-202-facebook-to-air-first-ever-super-bowl-ad-as-washington-drama-ramps-up/5e331a40602ff1217babb6a4/) -- “'There's nothing safer than 'We bring people together, we allow people to communicate,' said [Alixandra Barasch](https://www.stern.nyu.edu/faculty/bio/alixandra-barasch), an assistant marketing professor at New York University Stern School of Business. 'It definitely can backfire,' [Tulin Erdem](https://www.stern.nyu.edu/faculty/bio/tulin-erdem), a Leonard N. Stern Professor of Business at New York University, told me."

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