# Professors Helio Fred Garcia and Irving Schenkler are quoted in an article on how Boeing handled its 737 Max crisis

1 Faculty News May 19, 2019 ![Business Insider logo](/sites/default/files/styles/246w/public/assets/images/business%20insider%20logo.jpg?itok=0MJSCdPh)>

Excerpt from [Business Insider](https://www.businessinsider.com/boeing-737-max-crisis-response-confusing-hard-to-trust-experts-2019-5) -- "Helio Fred Garcia, a crisis management professor at New York University and Columbia University and president of crisis management firm Logos Consulting Group, told Business Insider: 'Trust didn't fall because two of its plane crashes. Trust fell because they were seen to be indifferent.' ... Professor [Irv Schenkler](https://www.stern.nyu.edu/faculty/bio/irving-schenkler), who teaches crisis communication at NYU's Stern School of Business, told Business Insider that Boeing took an 'operational problem" and made it "a reputational crisis — driven by poor messaging at the start of the events, creating concern and fear.'"

[Read more](https://www.businessinsider.com/boeing-737-max-crisis-response-confusing-hard-to-trust-experts-2019-5)