# Professors Tülin Erdem and Luke Williams offer insights on Papa John’s new logo

1 Faculty News September 22, 2018 ![CNNMoney logo](/sites/default/files/styles/246w/public/assets/images/con_030743.jpg?itok=5lrpsukl)>

Excerpt from [CNNMoney](https://money.cnn.com/2018/09/21/news/companies/papa-johns-logo-trademark/index.html) -- "Erdem said that when companies change their names, they lose valuable brand recognition. 'There's so much awareness around the name,' said Erdem. 'I think a company would do that only if really, really the brand is so tarnished, you want to be forgotten.'"

[Read more](https://money.cnn.com/2018/09/21/news/companies/papa-johns-logo-trademark/index.html)