# Professors Tülin Erdem and Thomaï Serdari are interviewed about the impact of Dolce & Gabbana's controversial ad campaign

1 Faculty News November 24, 2018 ![CNN logo](/sites/default/files/styles/246w/public/assets/images/uat_027323.jpg?itok=3feg8BmM)>

Excerpt from the [CNN](https://www.cnn.com/2018/11/24/business/dolce-gabbana-china/index.html)-- "'This is a big brand crisis,' said Tulin Erdem, a professor of marketing at NYU's Stern business school. 'Sometimes brands do recover ... but on a scale of 1-10, \[this is\] really high up.' ... 'People are really influenced by what's happening online,' \[Serdari\] said. 'They do shop primarily online, and they're excellent researchers,' she said. They 'have experience in the luxury market and they really know what they're buying.'"

[Read more](https://www.cnn.com/2018/11/24/business/dolce-gabbana-china/index.html)