# Profs Sam Craig and Al Lieberman discuss Warner Bros. and Marvel Studios's recent movie franchise announcements

1 Faculty News November 5, 2014 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/topics/business/were-middle-superhero-movie-arms-race) -- "'Teaser marketing' has become the norm, [Lieberman](http://www.stern.nyu.edu/faculty/bio/alvin-lieberman) says. Those teases, trailers, viral marketing, piecemeal cast and crew announcements are coming earlier, thanks to the web and the crowded comic book movie market. 'They’re saying, "Look, don’t worry, don’t start shifting allegiances, because we’re coming with these movies every year for the next five-year period,"' [Craig](http://www.stern.nyu.edu/faculty/bio/c-samuel-craig) says."

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