# Profs Samuel Craig and Anindya Ghose discuss career opportunities for MBAs in media and advertising

1 Faculty News May 11, 2015 ![BusinessBecause logo](/sites/default/files/styles/246w/public/assets/images/BusinessBecause_logo.jpg?itok=HoBjU3u5)>

Excerpt from [BusinessBecause](http://www.businessbecause.com/news/mba-careers/3251/digital-brings-mba-careers-to-media) -- "'Companies now need marketing managers who are comfortable with data analytics,' says [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), professor of marketing at NYU’s Stern School of Business. ... 'Students who understand the digital ecosystem and who have technical skills are much in demand,' says Professor [Samuel Craig](http://www.stern.nyu.edu/faculty/bio/c-samuel-craig), director of NYU Stern’s Entertainment, Media and Technology MBA track."

[Read more](http://www.businessbecause.com/news/mba-careers/3251/digital-brings-mba-careers-to-media)