# In an Q&A interview, Professor Robert Seamans notes that companies that don’t embrace AI are putting themselves at a competitive disadvantage

1 Faculty News November 11, 2019 ![ModernSaleLogo_190x145](/sites/default/files/styles/246w/public/assets/images/ModernSaleLogo_190x145.png?itok=Q_m1V5Bv)>

Excerpt from [The Modern Sale](https://themodernsale.com/2019/11/18/the-new-privacy-paradigm/) -- "So far, AI/ML has mostly been used to augment products that firms offer. For example, Gmail now includes a predictive typing feature that uses AI to “guess” at the next several words in sentences that I write. It is a nifty feature — not world-changing or anything like that, but certainly helpful. But, in the future, we will see lots more AI in lots more products/services/devices, and we will start to see firms reorganizing themselves in different ways to take advantage of what AI can do. It is still early days."

[Read More](https://themodernsale.com/2019/11/18/the-new-privacy-paradigm/)