# In a Q&A interview, Professor Russell Winer discusses tips and common mistakes among marketers in higher education

1 Faculty News April 18, 2019 ![EvoLLLution logo](/sites/default/files/styles/246w/public/assets/images/EvoLLLution-logo-feature.jpg?itok=jj-HKVnV)>

Excerpt from [EvoLLLution](https://evolllution.com/attracting-students/marketing_branding/postsecondary-marketing-in-the-21st-century-tips-and-common-mistakes/) -- "For a major purchase involving what we call extensive problem solving, consumers will use a large number of sources of information including online Google-type search, online reviews, word-of-mouth from friends/family, actual product trial (if possible), websites, and marketing sources such as advertising."

[Read more](https://evolllution.com/attracting-students/marketing_branding/postsecondary-marketing-in-the-21st-century-tips-and-common-mistakes/)