# Prof. Priya Raghubir on the value of Starbucks brand loyalty

1 Faculty News March 7, 2013 ![Huffington Post logo](/sites/default/files/styles/246w/public/assets/images/huffpost192x144.jpg?itok=sF2Y0c9v)>

Excerpt from [The Huffington Post](http://www.huffingtonpost.com/2013/03/07/starbucks-brand-loyalty_n_2830372.html) -- "'The enduring brand loyalty is about the core offerings, which is not just coffee,' Raghubir explained. 'It is the experience of going to Starbucks.'"

[Read more](http://www.huffingtonpost.com/2013/03/07/starbucks-brand-loyalty_n_2830372.html)