# Research from the Center for Sustainable Business and IRI is cited in a trend story on grocery innovation in 2020

1 School News January 2, 2020 ![Progressive-Grocer-logo_190x145](/sites/default/files/styles/246w/public/assets/images/Progressive-Grocer-logo_190x145.jpg?itok=gxV5aTB3)>

Excerpt from [Progressive Grocer](https://progressivegrocer.com/2020-grocery-innovation-outlook) -- "Groundbreaking 2019 research from IRI and New York University’s Stern Center for Sustainable Business quantified what sustainability proponents intuitively understood: Sustainability is good for business. The research found that half of CPG growth between 2013 and 2018 stemmed from sustainability-marketed products."

[Read More](https://progressivegrocer.com/2020-grocery-innovation-outlook)