# Research on the impact of coupons on spending co-authored by Geeta Menon, Dean of the Undergraduate College, is featured

1 Faculty News April 3, 2019 ![Wirecutter logo 192 x 144](/sites/default/files/styles/246w/public/assets/images/wirecutter192x144.jpg?itok=A8Z9Q0wK)>

Excerpt from [Wirecutter](https://thewirecutter.com/money/credit-cards/chase-freedom-discover-it-allure/?utm_source=rss&utm_medium=feed&utm_campaign=RSS%20Feed) -- "A study by researchers at the NYU Stern School of Business found that coupons for higher-priced items induce people to spend more money than they would otherwise. The study’s authors attribute the effect to 'reference-dependent gain,' where you think you’re getting a deal because you’re saving 5% on the cost of a nice meal, even if you wouldn’t have bought that meal otherwise. You might save $5 on a fancy $100 steak dinner, but you could have just spent $5 on ingredients to cook at home—and not spent that extra $95 at all."

[Read more](https://thewirecutter.com/money/credit-cards/chase-freedom-discover-it-allure/?utm_source=rss&utm_medium=feed&utm_campaign=RSS%20Feed)