# Research from Professor Anindya Ghose on AI’s impact on consumers’ search and purchase behavior in an e-commerce setting is highlighted

1 Faculty News December 31, 2019 ![](/sites/default/files/styles/246w/public/assets/images/con_031840.jpg?itok=6TvdRAWj)>

Excerpt from [Adweek](https://www.adweek.com/digital/5-retail-predictions-for-2020/) -- "This new year may be the year voice shopping finally takes off in the U.S. That’s according to [Anindya Ghose](https://www.stern.nyu.edu/faculty/bio/anindya-ghose), professor of business at New York University’s Stern School of Business, who said one of the biggest retail trends in 2020 will be voice-enabled commerce. In November 2019, Ghose published a research paper on this topic, which found voice-activated shopping devices like Amazon’s Echo and Alibaba’s Tmall Genie are gaining popularity as a new channel for shopping."

[Read More](https://www.adweek.com/digital/5-retail-predictions-for-2020/)