# Prof. Priya Raghubir on the connection between this year’s cold winter weather & soft retail numbers

1 Faculty News March 6, 2014 ![Reuters logo](/sites/default/files/styles/246w/public/assets/images/con_030503.jpg?itok=0OAgrDF0)>

Excerpt from [Reuters](http://insider.thomsonreuters.com/link.html?cid=1208089&playerName=Alert+Email+-+Summary&cn=summary_section_three&shareToken=MzoyYWU3ZTQ4ZC04OGE1LTQzZjEtYjgzNi0xMzBkY2M0ZWVlOGY%3D) -- "It's been a brutal winter. When it's a brutal winter, people are not going to go out and shop. And so the fact that there is an increase rather than a drop is a pleasant surprise to me."

[Watch the video](http://insider.thomsonreuters.com/link.html?cid=1208089&playerName=Alert+Email+-+Summary&cn=summary_section_three&shareToken=MzoyYWU3ZTQ4ZC04OGE1LTQzZjEtYjgzNi0xMzBkY2M0ZWVlOGY%3D)