# Prof. Arun Sundararajan on the emergence of the sharing economy

1 Faculty News April 11, 2013 ![Reuters logo](/sites/default/files/styles/246w/public/assets/images/con_030503.jpg?itok=0OAgrDF0)>

Excerpt from [Reuters](http://www.reuters.com/article/2013/04/09/apps-renting-idUSL2N0CW1FH20130409) -- "While a downturn in the economy and a return to simplicity may be fueling the trend and the apps that support it, [Sundararajan](http://w4.stern.nyu.edu/faculty/bio/arun-sundararajan) believes demand will continue, even if the economy bounces back strongly. 'In many ways, it's just as much about getting access to greater variety and quality,' he said."

[Read more](http://www.reuters.com/article/2013/04/09/apps-renting-idUSL2N0CW1FH20130409)