# In an op-ed. Prof. Robert Frank explains the cost-benefit logic of love

1 Faculty News February 17, 2013 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://www.nytimes.com/2013/02/17/business/costs-vs-benefits-in-the-quest-for-romance.html?_r=0) -- "Is love for sale? Maybe not quite as directly as sex is, but economists believe that the quest for a romantic partner obeys essentially the same cost-benefit logic that governs every other market."

[Read more](http://www.nytimes.com/2013/02/17/business/costs-vs-benefits-in-the-quest-for-romance.html?_r=0)