# In an op-ed, Prof. Robert Frank explains why a tax on soda would be effective

1 Faculty News March 23, 2013 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://www.nytimes.com/2013/03/24/business/soda-restrictions-and-a-clash-of-two-freedoms.html) -- "Evidence suggests that the current high volume of soft-drink consumption has generated enormous social costs. So to those who have lobbied successfully against a soda tax, I pose a simple question: How do the benefits of your right to drink tax-free sodas outweigh the substantial costs of defending it?"

[Read more](http://www.nytimes.com/2013/03/24/business/soda-restrictions-and-a-clash-of-two-freedoms.html)