# Professor Samuel Craig weighs in on Paula Deen's loss of business partnerships

1 Faculty News June 28, 2013 ![](/sites/default/files/styles/246w/public/assets/images/con_030509.jpg?itok=lWhs8PD7)>

Excerpt from [New York Daily News](http://www.nydailynews.com/entertainment/tv-movies/deen-lost-12-5-million-experts-article-1.1385469) -- "Retailers 'don't want anything that can possibly tarnish their brand because they've worked so hard at it,' [Sam Craig](http://www.stern.nyu.edu/faculty/bio/c-samuel-craig), a marketing professor at NYU, told the Daily News. 'There are a number of taboo topics, and if you cross the line on those, you become a liability rather than an asset.'"

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