# NYU Stern Dean Bharat Anand’s HBR prize-winning co-authored article, “The Gen AI Playbook for Organizations,” is cited: "New Harvard Research Says Leaders Are Asking the Wrong Questions About AI. It’s Costing Them a Competitive Advantage."

School News

— September 25, 2026

![](/sites/default/files/styles/246w/public/assets/images/Inc-Magazine-Logo1.jpg?itok=jPS1govV)

Excerpt from [*Inc.*](https://www.inc.com/carmine-gallo/harvard-research-says-if-youre-a-founders-you-are-asking-the-wrong-questions-about-ai-heres-what-they-should-ask/91409319) — "Stop waiting for AI. Start using it.

"That’s the premise behind a research study that won the Harvard Business Review’s prize for the year’s best article. I’ve found the research to be especially useful for entrepreneurs and leaders who want to turn AI into a competitive advantage.

"In The GenAI Playbook for Organizations, business professors Andy Wu and Bharat Anand worked with hundreds of managers to learn how organizations were using AI. They kept hearing versions of the same questions: When will AI match human intelligence? What are my rivals doing with AI? Is AI accurate enough to deliver real value?"

[Read More](https://www.inc.com/carmine-gallo/harvard-research-says-if-youre-a-founders-you-are-asking-the-wrong-questions-about-ai-heres-what-they-should-ask/91409319)