# Prof. Aswath Damodaran discusses Interbrand's ranking of the world's top brand names

1 Faculty News October 6, 2013 ![Seeking Alpha logo](/sites/default/files/styles/246w/public/assets/images/con_030729.jpg?itok=lsJdjgi0)>

Excerpt from [Seeking Alpha](http://seekingalpha.com/article/1730532-the-brand-name-advantage-valuable-sustainable-and-elusive?source=feed) -- "If you are an investor or even a corporate manager, you may believe that these brand name rankings matter little, since all they do is parse the value of a company into its component parts. These rankings do, however, raise interesting questions about the power of a brand name and how it manifests itself in earnings power and in value."

[Read more](http://seekingalpha.com/article/1730532-the-brand-name-advantage-valuable-sustainable-and-elusive?source=feed)