# In an op-ed, Prof. Thomaï Serdari emphasizes the importance of simplicity for luxury brands

1 Faculty News April 27, 2014 ![](/sites/default/files/styles/246w/public/assets/images/con_046827.jpg?itok=ZGMi9HSb)>

Excerpt from [LinkedIn](http://www.linkedin.com/today/post/article/20140427204719-2650771-a-lesson-from-successful-luxury-brands-confidence-in-simplicity?trk=mp-author-card) -- "Operating as a luxury brand implies investment in long-term brand value. Simplicity and clarity help you remain focused so that you can keep producing well-developed, complex ideas that are executed with care and attention."

[Read more](http://www.linkedin.com/today/post/article/20140427204719-2650771-a-lesson-from-successful-luxury-brands-confidence-in-simplicity?trk=mp-author-card)