# Prof. Jeffrey Sharlach on the formation of Pinta, a spinoff of his agency, JeffreyGroup

1 Faculty News January 7, 2014 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://www.nytimes.com/2014/01/08/business/media/new-agency-a-spinoff-will-aim-its-message-at-a-hispanic-audience.html?emc=eta1) -- "[Jeffrey Sharlach](http://www.stern.nyu.edu/faculty/bio/jeffrey-sharlach), chairman and chief executive at the JeffreyGroup, will also serve as chairman at Pinta. Mr. Sharlach, who founded the JeffreyGroup in 1993, said he had been thinking for a while about taking a step like the formation of Pinta. 'Like most agencies, we’re always in a process of evolving,' said Mr. Sharlach, who is 60."

[Read more](http://www.nytimes.com/2014/01/08/business/media/new-agency-a-spinoff-will-aim-its-message-at-a-hispanic-audience.html?emc=eta1)