# Prof. Adam Alter explains how retailers encourage spending

1 Faculty News April 24, 2014 ![](/sites/default/files/styles/246w/public/assets/images/con_030723.jpg?itok=qKyIi0FB)>

Excerpt from [Sydney Morning Herald](http://www.smh.com.au/business/retail/the-subtle-cues-retailers-use-to-get-you-to-spend-20140423-374l9.html) -- "Another cue is the use of sound. Consumers are more willing to part with their hard-earned cash when they're in a shop playing fast-tempo, upbeat music. 'If you're thinking faster, and you're on that tempo, you're likely to respond by spending more quickly,' \[[Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter)\] says."

[Read more](http://www.smh.com.au/business/retail/the-subtle-cues-retailers-use-to-get-you-to-spend-20140423-374l9.html)

Additional coverage appeared on [The Age](http://www.theage.com.au/business/retail/the-subtle-cues-retailers-use-to-get-you-to-spend-20140423-374l9.html).