# Prof. Scott Galloway on fashion brands' use of social media and fashion week

1 Faculty News September 5, 2013 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/topics/business/fashion-week-social-media-spreads-fabulous) -- "The traditional runway show may not be cost effective for many designers who can’t afford not to turn it into a branding event, according [Scott Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway), a marketing professor at NYU’s Stern School of Business. 'I think brands have realized that and are trying to figure out a way to spread some of that fabulous across their customer base via social media,' Galloway says."
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Listen here](http://www.marketplace.org/topics/business/fashion-week-social-media-spreads-fabulous)

Additional coverage appeared on [Women's Wear Daily](http://www.wwd.com/fashion-news/fashion-features/fashion-week-online-style-7107247?src=rss/fashion/20130904).