# Prof. Scott Galloway on social media's impact on online retail

1 Faculty News August 5, 2013 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg TV](http://www.bloomberg.com/video/social-media-s-diminished-impact-on-business-NT82zjBEQFqFeBteh2aIeA.html) -- "The study we did at NYU shows that less than 3% of the traffic that brands and retailers who were generally large advertisers in any medium...less than 3% of the traffic they're getting is actually coming from social media versus 33% for search. So, placed in context, social media isn't having as large an impact as originally thought on the business world."

[Watch the video](http://www.bloomberg.com/video/social-media-s-diminished-impact-on-business-NT82zjBEQFqFeBteh2aIeA.html)

Additional coverage appeared on [Bloomberg TV](http://www.bloomberg.com/video/is-facebook-the-most-nimble-firm-in-the-world-W7GFrdpsQeCc2~yHvK4YAw.html).