# Stern's joint research initiative with CBS on media analytics is highlighted; Professor Henry Assael is quoted

1 School News June 15, 2016 ![Broadcasting & Cable logo](/sites/default/files/styles/246w/public/assets/images/broadcastingandcable192x144.jpg?itok=mbT_aYJZ)>

Excerpt from [Broadcasting & Cable](http://www.broadcastingcable.com/news/currency/cbs-nyu-launching-media-analytics-effort/157331) -- "'We are glad to partner with CBS on this exciting research initiative,' [Assael](http://www.stern.nyu.edu/faculty/bio/henry-assael) said in a statement. 'As cross-platform exposure to television shows has increased, "watching TV" has taken on a whole new meaning that has important implications for the media industry and our society that are worthy of serious research.'"

[Read more](http://www.broadcastingcable.com/news/currency/cbs-nyu-launching-media-analytics-effort/157331)