# Prof. Arun Sundararajan on "House of Cards" and the future of web-only TV

1 Faculty News July 25, 2013 ![Yahoo Finance logo](/sites/default/files/styles/246w/public/assets/images/yahoofinance.jpg?itok=iQnyXkp_)>

Excerpt from [Yahoo! Finance](http://finance.yahoo.com/blogs/the-exchange/five-more-reasons-ll-cutting-cable-tv-cord-214914526.html;_ylt=A2KLOzEq6PZRIEgAn0qTmYlQ) -- “'It’s the first show based on the collective wisdom of what people actually liked,' says New York University business school Professor [Arun Sundararajan](http://w4.stern.nyu.edu/faculty/bio/arun-sundararajan), who studies how digital technology affects society. Data-driven shows could be more compelling, though Sundararajan fears that, over time, the techniques might also lead to homogenization. 'People are always looking for something different,' he says."

[Read more](http://finance.yahoo.com/blogs/the-exchange/five-more-reasons-ll-cutting-cable-tv-cord-214914526.html;_ylt=A2KLOzEq6PZRIEgAn0qTmYlQ)