# Swaady Martin-Leke (TRIUM '12), CEO of Yswara, is profiled

1 School News June 17, 2013 ![CNN logo](/sites/default/files/styles/246w/public/assets/images/uat_027323.jpg?itok=3feg8BmM)>

Excerpt from [CNN](http://edition.cnn.com/video/data/2.0/video/business/2013/06/17/marketplace-africa-swaady-martin-leke.cnn.html) -- "Africa has all the foundations of what is needed to create a real vibrant luxury industry. We have the craftsmanship, we have the heritage, we have a very rich culture that doesn't date just 20 years but centuries, thousands of years of know-how and craftsmanship. So here is this continent where you have all the raw material, you have the know-how and also ancient know-how. The only link missing is that link to luxury."

[Watch the video ](http://edition.cnn.com/video/data/2.0/video/business/2013/06/17/marketplace-africa-swaady-martin-leke.cnn.html)