# Takeaways from the Sustainable Market Share Index™, research by the Center for Sustainable Business and IRI, are referenced

1 School News April 22, 2020 ![](/sites/default/files/styles/246w/public/assets/images/con_031840.jpg?itok=6TvdRAWj)>

Excerpt from [Adweek](https://www.adweek.com/brand-marketing/now-is-a-good-time-for-brands-to-press-pause-and-create-a-more-sustainable-path-forward/) -- "Sustainability matters to consumers. NYU Stern Center for Sustainable Business found that from 2013 to 2018, 50% of CPG growth came from sustainable product offerings and 81% of consumers say that brands should help improve the environment."

[Read More](https://www.adweek.com/brand-marketing/now-is-a-good-time-for-brands-to-press-pause-and-create-a-more-sustainable-path-forward/)