# Prof. Adam Alter's book, "Drunk Tank Pink," is highlighted

1 Faculty News April 24, 2013 ![](/sites/default/files/styles/246w/public/assets/images/con_041623.jpg?itok=nJTzvosf)>

Excerpt from [The Sun](http://www.thesun.co.uk/sol/homepage/features/4902054/Green-makes-boys-keen.html) -- "Author [Adam Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter) looked at recent studies for his book Drunk Tank Pink and found that men are more likely to find a woman attractive – and ask her on a date – if she is decked out in red."

[Read more](http://www.thesun.co.uk/sol/homepage/features/4902054/Green-makes-boys-keen.html)