# Prof. Priya Raghubir on the prevalence of retail pricing tricks

1 Faculty News July 24, 2013 ![](/sites/default/files/styles/246w/public/assets/images/con_043150.jpg?itok=MKfk5LHK)>

Excerpt from the [TODAY Show](http://www.today.com/news/some-jc-penneys-big-sales-are-misleading-say-employees-6C10721538) -- "'I think it's very widespread,' [she](http://www.stern.nyu.edu/faculty/bio/priya-raghubir) told us. 'You feel smart, you feel happy, and you feel you've got a great deal.'"

[Watch the video](http://www.today.com/news/some-jc-penneys-big-sales-are-misleading-say-employees-6C10721538)