# Prof. Tom Meyvis on Birds Eye's new ad campaign

1 Faculty News January 29, 2013 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://www.nytimes.com/2013/01/30/business/media/vegetables-in-winter-served-family-style.html?partner=rss&%3Bemc=rss&_r=1&) -- "[Tom Meyvis](http://www.stern.nyu.edu/faculty/bio/tom-meyvis), an associate professor of marketing at the Stern School of Business at New York University, said he doubted that 'parents would find the ads credible' because 'kids are not so excited about eating steamed vegetables.'"

[Read more](http://www.nytimes.com/2013/01/30/business/media/vegetables-in-winter-served-family-style.html?partner=rss&%3Bemc=rss&_r=1&)