# Prof. Anindya Ghose on Hulu's "in-stream purchase" advertising option

1 Faculty News May 2, 2014 ![USA Today logo](/sites/default/files/styles/246w/public/assets/images/con_031097.jpg?itok=ln7a_tqf)>

Excerpt from [USA Today](http://www.usatoday.com/story/news/nation-now/2014/05/02/hulu-pizza-hut-interactive-ad/8601739/) -- "With the inundation of online ads, marketers are realizing that their standard ways of advertising are not always effective, said [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), marketing professor at NYU's Stern School of Business. 'I think we will see more of these novel, interactive ads in the next few years,' Ghose said."

[Read more](http://www.usatoday.com/story/news/nation-now/2014/05/02/hulu-pizza-hut-interactive-ad/8601739/)