# In a video interview, Senior Scholar of Marketing and Corporate Outreach Randi Kronthal-Sacco explains the Center for Sustainable Business' research findings on sustainability-marketed products, in partnership with IRI

1 School News March 29, 2019 ![Retail Leader logo](/sites/default/files/styles/246w/public/assets/images/Retail-Leader-logo-feature.jpg?itok=PK0M6tv_)>

Excerpt from [Retail Leader](https://retailleader.com/sustainable-brands-are-winning-big) -- "The data is in and products with sustainable attributes are driving a disproportionate percentage of growth. IRI teamed with NYU’s Stern Center for Sustainable Business to understand why products with sustainability attributes driving superior growth rates."

[Watch the video](https://retailleader.com/sustainable-brands-are-winning-big)