# Matt Edmundson, co-founder of Social Venture Competition Winner Violet Health, is interviewed

1 School News April 30, 2014 ![Guardian logo ](/sites/default/files/styles/246w/public/assets/images/con_030939.jpg?itok=g7FgVwid)>

Excerpt from [The Guardian](http://www.theguardian.com/global-development-professionals-network/2014/apr/30/nutrition-food-taboos-west-africa) -- "'Our process began with seeking to understand what women did and didn't eat while pregnant. We then worked within these cultural norms and practices to devise a product that would be habitually consumed,' says Edmundson, who is wary that some approaches to substituting the iron lacking from diets due to taboos are contradictory."

[Read more](http://www.theguardian.com/global-development-professionals-network/2014/apr/30/nutrition-food-taboos-west-africa)