# Ali Taylor 0 at3026 [Adjunct](/taxonomy/term/4801) Adjunct Assistant Professor of Marketing 2022 ![Ali Taylor profile photo](/sites/default/files/styles/480w_x_543h/public/media/at3026.jpg?h=50887407&itok=wdSCliE6) Tisch Hall 40 West Fourth Street, 803 New York, NY 10012 803 0 - M.B.A Stanford University Graduate School of Business - B.S, Economics with Distinction University of Virginia - Branding and Innovation Consulting Lab Ali Taylor is a highly successful corporate, product, and brand strategist with expertise across technology, financial services, and healthcare. As Founder and Managing Partner of Blueprint Strategy Advisors, she recently built and led a corporate innovation team for Northwestern Mutual, a Fortune 100 financial services company, where she regularly presented analyses and insights to the C suite and led the company to globally prioritize AI. She was also recently brought in by the CEO of a $500m/yr revenue behavioral health company to lead telehealth strategy development, and she became part of core 10-person team leading 3-year company-wide business planning, spanning corporate strategy, financial planning, and operations. Prior to her recent consulting career, Ali was Director of Strategy at Eventbrite, where she led strategy & ops for the Strategy team and corporate accelerator, a product-centric team that executed on Eventbrite’s long-term direction by conceptualizing and building new businesses. She also helped create and successfully launch Eventbrite’s first consumer business line as an Entrepreneur-in-Residence. Earlier in her career, she was a Senior Strategy Consultant at Greenwich Marketing Group, working with the Founder on branding + innovation challenges for clients such as Novartis, CooperVision, and Hologic. She started her career as part of Mastercard’s Advanced Analytics team, where she co-authored a patent that helped Mastercard leverage proprietary data in novel ways. Ali holds an MBA from Stanford University Graduate School of Business and a BA from the University of Virginia, where she was an Echols Scholar, a distinguished major in Economics, and a math minor. In 2022, Ali became an Adjunct Associate Professor at NYU Stern where she co-teaches the Branding + Innovation Consulting Lab with Fran Gormley.